Apple Unveils iPhone 16 Pro and Pro Max: A Closer Look

Bigger screens, better pics! iPhone 16 Pro & Max boast larger displays, a dedicated camera button & powerful upgrades. Shop Apple's latest flagships!
Estimated read time: 5 min

Apple Unveils iPhone 16 Pro and Pro Max: A Closer Look

iPhone 16 Pro and Pro Max: A new DSLR-Style Camera Button

Apple's new iPhone 16 Pro in a stunning gold titanium finish, highlighting its modern aesthetics.

Apple has unveiled its latest flagship smartphones, the iPhone 16 Pro and Pro Max. While their design may appear familiar, these new models boast significant upgrades, including larger displays, a dedicated camera button, and enhanced performance.

Larger Displays and Slimmer Bezels

iPhone 16 Pro and Pro Max side-by-side comparison showcasing their larger displays and slimmer bezels.


The iPhone 16 Pro and Pro Max feature larger displays than their predecessors, offering a more immersive viewing experience. The iPhone 16 Pro now sports a 6.3-inch display, up from 6.1 inches, while the Pro Max boasts a 6.9-inch screen, up from 6.7 inches. These are the largest displays ever offered on an iPhone, and they are made possible by the use of slimmer bezels. The result is a larger screen without a significantly larger overall device.

DSLR-Like Camera Button

iPhone 16 Pro showcasing its dedicated camera button, similar to a DSLR camera.

One of the most notable additions to the iPhone 16 Pro and Pro Max is the dedicated camera button. Reminiscent of professional DSLRs, this physical button allows for precise control over focus, zoom, and shooting modes, providing a more tactile and intuitive photography experience.

Enhanced Camera Capabilities

Internally, the camera system receives a substantial boost with a 5x optical zoom telephoto lens, a significant upgrade, especially for the smaller Pro model. Combined with the new camera button, the iPhone 16 Pro and Pro Max promise to elevate mobile photography to new heights.

Key camera enhancements:

  • 48MP Main Camera: The larger sensor and improved optics of the main camera capture more detail and provide better low-light performance.  
  • Ultrawide Camera with Autofocus: The ultrawide camera now features autofocus, allowing you to capture sharper and more focused wide-angle shots.  
  • 5x Optical Zoom Telephoto Lens: The telephoto lens offers a more powerful zoom capability, allowing you to get closer to your subjects without sacrificing image quality.  
  • Computational Photography: The iPhone 16 Pro and Pro Max utilize advanced computational photography techniques to enhance image quality, reduce noise, and improve color accuracy.  
  • Video Capabilities: The iPhone 16 Pro and Pro Max offer improved video recording capabilities, including 4K video at higher frame rates, cinematic mode for professional-looking video edits, and enhanced stabilization.  

Additional features:

  • Photonic Engine: The iPhone 16 Pro and Pro Max feature the Photonic Engine, which combines hardware and software to improve low-light photography and video performance.
  • Adaptive True Tone Flash: The flash automatically adjusts the color temperature to match the ambient lighting, resulting in more natural-looking photos.
  • Smart HDR 5: This feature enhances image details in highlights and shadows, creating more dynamic and balanced photos.

With these advanced camera features, the iPhone 16 Pro and Pro Max are poised to set a new standard for mobile photography.

Improved Battery Life and Performance

The iPhone 16 Pros feature larger batteries, leading to the "best iPhone battery life ever," according to Apple. The new A18 Pro chip, an enhanced version of the A18 found in the standard iPhone 16, powers these devices, delivering up to 20% faster AI performance.

Apple Intelligence and Visual Intelligence

Apple's Visual Intelligence in action: Identifying an Australian Cattle Dog with the iPhone 16 Pro.

Both the iPhone 16 Pro and Pro Max, along with the non-Pro models, come with built-in support for Apple Intelligence. This includes a new Visual Intelligence feature, akin to Google Lens, that allows users to instantly gain information about objects and places by simply snapping a photo with the new camera button.

New Color Option

iPhone 16 Pro and Pro Max in various colors, including black, silver, gold, and natural titanium.


The iPhone 16 Pros are available in a new gold titanium finish, replacing last year's blue titanium option, in addition to the classic white, black, and natural colorways.

Additional Features and Considerations

  • Dynamic Island: The iPhone 16 Pro and Pro Max feature the Dynamic Island, an interactive area at the top of the screen that displays notifications and controls.
  • Always-On Display: The Pro models offer an always-on display, allowing you to quickly glance at notifications and information without fully waking up the device.
  • ProMotion: The Pro models feature a ProMotion display with a 120Hz refresh rate for smoother scrolling and animations.
  • Apple Watch Ultra Integration: The iPhone 16 Pro and Pro Max can be paired with the Apple Watch Ultra for enhanced fitness tracking and activity monitoring.

Pricing and Availability

The iPhone 16 Pro and Pro Max are available for pre-order starting on September 13th, with regular sales beginning on September 20th. Prices start at $999 for the iPhone 16 Pro and $1,099 for the iPhone 16 Pro Max.


iPhone 16 Pro and iPhone 16 Pro Max Specifications

FeatureiPhone 16 ProiPhone 16 Pro Max
Display Size6.3 inches6.9 inches
Display TechnologySuper Retina XDR, Always-On, ProMotionSuper Retina XDR, Always-On, ProMotion
DesignDurable titanium with Ceramic ShieldDurable titanium with Ceramic Shield
Camera System48MP Fusion camera, 48MP Ultra Wide, 5x Telephoto48MP Fusion camera, 48MP Ultra Wide, 5x Telephoto
Video Recording4K120 fps in Dolby Vision4K120 fps in Dolby Vision
Spatial CaptureYesYes
ChipA18 Pro with 16-core Neural EngineA18 Pro with 16-core Neural Engine
GPU6-core GPU (20% faster than previous gen)6-core GPU (20% faster than previous gen)
Memory Bandwidth17% increase in total system memory bandwidth17% increase in total system memory bandwidth
Storage Options128GB, 256GB, 512GB, 1TB128GB, 256GB, 512GB, 1TB
Camera Features48MP Fusion, Ultra Wide, Macro, 5x Telephoto48MP Fusion, Ultra Wide, Macro, 5x Telephoto
Video EditingAudio Mix, Wind Noise ReductionAudio Mix, Wind Noise Reduction
Emergency SOSVia satellite, Live Video, Roadside AssistanceVia satellite, Live Video, Roadside Assistance
Environmental ImpactRecycled materials: 100% aluminum, 95% batteryRecycled materials: 100% aluminum, 95% battery
ColorsBlack, Natural, White, Desert TitaniumBlack, Natural, White, Desert Titanium
Starting Price$999 (U.S.)$1,199 (U.S.)
AvailabilityPre-orders: Sept 13, Available: Sept 20Pre-orders: Sept 13, Available: Sept 20

The iPhone 16 Pro and Pro Max offer a significant upgrade over their predecessors, with larger displays, a dedicated camera button, enhanced performance, and improved battery life. These features make them compelling options for photography enthusiasts, power users, and anyone seeking a premium smartphone experience.

Overall, the iPhone 16 Pro and Pro Max offer a compelling combination of power, performance, and features, making them excellent choices for those seeking a premium smartphone experience.


Images: Screenshot by Techbird / Apple

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