Samsung Galaxy S25: Talking to Your Phone Like a Friend with Conversational AI

With the Galaxy S25, Samsung has raised the bar for mobile AI innovation

Image: Samsung

The future of mobile interaction has arrived. Just moments ago, the curtains closed on Galaxy Unpacked 2025, revealing the highly anticipated Samsung Galaxy S25, S25 Plus, and S25 Ultra – a trio poised to redefine how we connect with our devices. The headline? Conversational AI that lets you talk to your phone like a friend, powered by the dynamic duo of Galaxy AI and Google Gemini.

This isn't just about voice commands anymore. Samsung is ushering in a new era of intuitive, personalized mobile experiences with a strong emphasis on on-device AI processing, prioritizing your privacy and security. Forget cumbersome cloud processing; the Galaxy S25 series puts the power of AI directly in your hands.

"Now you can talk to Galaxy S25 as if you are talking to a friend," a Samsung representative shared at the Unpacked event. It’s not just marketing talk; it’s a real shift in how we interact with our tech. Imagine starting multiple actions with a single tap, your phone not only understanding what you say but also predicting what you’ll do next – that’s the exciting reality the Galaxy S25 is bringing.

The Power of Personalization, Secured On-Device

Galaxy S25 now comes with On-device AI processing secured by Samsung Knox Vault. Image: Samsung

At the heart of this new experience is the Personal Data Engine. This cool piece of tech builds a "knowledge graph" just for you, learning your context, what you like, and your daily routines. As Ian Horrocks, a leading expert in knowledge graph technology from Oxford Semantic Technologies, explained, "The Personal Data Engine allows us to overcome this limitation by understanding a user's experience along with the surrounding context and storing it in the user's personal knowledge graph."

Think of it this way: your phone gets to know you—your habits, your needs, and your preferences. Want to quickly find those vacation photos or remember the song that was playing at the gym? The Personal Data Engine can seamlessly search through your apps, combining your personal knowledge graph with data from those apps. It's a level of integration that, as they said at the event, is "revolutionary," changing how we use our phones for a more personal and enhanced experience.

The best part? It all happens right there on your device. Samsung is seriously committed to privacy, keeping your personal info safe within your phone, protected by the super-secure Samsung Knox Vault. This on-device processing is possible thanks to a specially designed chipset with Samsung's most powerful NPU (Neural Processing Unit), which makes groundbreaking mobile AI experiences a reality.

More Than Just Talk: A Seamless, Intuitive Experience

The conversational AI isn't just about simple voice commands. It's built into One UI 7, making everything feel smooth and intuitive across all your apps and services. As Drew, a presenter at Unpacked, put it, "Today with the Galaxy S25 series, we are ushering in the future of Galaxy AI, a future where your routines are uninterrupted and elevated, where communication, discovery, and productivity feel effortless and natural."These features are available throughout the S25 family.

Here’s how this works in your everyday life:

• Now Brief and Now Bar: Your Galaxy S25 gives you a personalized daily snapshot right on your lock screen, showing you important stuff like upcoming meetings or live sports scores. No need to open a bunch of apps; it’s all right there.
• Contextual Understanding: As demonstrated by Samsung at the Unpacked event, you can ask your phone something like, "Find a photo of Max from last winter in a red coat, eating cake," and the AI will get it, using the time, the person, and the visual details to find the right picture. And because it’s on-device, it even works when you’re offline. This specific example was used by Samsung to illustrate the power of their new AI search capabilities.
• Circle to Search Enhancements: This handy feature, first launched in Galaxy S24, now has one-tap actions that understand what you’re looking at. Circle a phone number in a picture, and your phone knows you probably want to call. Circle a song in a video, and it’ll tell you what it is.

A New Reality: Life Opens Up with Galaxy

The Galaxy S25 series is a "fundamental shift," as Samsung says, not just in technology but in how we live. From better communication and easy productivity to personalized experiences and strong privacy, the Galaxy S25 is more than just a phone; it’s like having an AI buddy that gets you and makes your life easier. With the Galaxy S25 family, Samsung isn’t just keeping up with the future of mobile—they’re making it happen.