Reddit will now let you hide ads from your feed

Hide an ad for a full year, and simply re-hide it after that period.

Illustration: TechBird

Reddit, the vibrant community platform, is rolling out a significant update designed to address a common user frustration: unwanted ads in your feed. You guessed it, Reddit is now empowering users to 'hide' these advertisements with a simple click.

This new feature introduces a discreet eye icon next to each post, as detailed in Reddit's official blog post. This move underscores the company's commitment to user feedback, acknowledging that 'Redditors want more control over the ads they see.' By clicking the 'hide' button on a specific ad, you effectively block that advertiser from your feed for a full year. After this period, you retain the option to 're-hide' it, ensuring a perpetually personalized experience. This feature prioritizes relevant ads, allowing you to curate your feed to match your interests. For inappropriate ads, Reddit encourages users to utilize the 'report' button rather than simply hiding them.

Image: Reddit

This update isn't solely beneficial for users; advertisers also gain valuable insights. By identifying ads that are consistently hidden, they can refine their targeting strategies, ensuring their messages reach the most receptive audiences. This data-driven approach allows for more efficient advertising campaigns.

You might be wondering when you can start enjoying this ad-free experience. Reddit has announced a gradual rollout of this feature over the coming weeks. 'The update will become progressively available across iOS, Android, and www.reddit.com,' they stated. So, keep an eye out for the update, as it will soon be accessible on your preferred platform.