Threads Ads Go Global: Meta Opens Platform to All Eligible Advertisers

This new Threads ads feature is being tested and will be rolled out through a phased launch.

Image: Meta

Get ready for a potential game-changer for your business! Meta has announced the global expansion of its recently launched Threads Ads feature. This exciting development means businesses worldwide can now leverage the growing popularity of the Threads platform to promote their campaigns with the new Threads advertising capabilities.

In a January announcement, the parent company initially indicated that ads on Threads would be introduced as a limited early test for specific brands, focusing on users in Japan and the USA. However, in a recent update to that post, Meta shared the news that this feature is now being rolled out to all eligible advertisers across the globe.

The company is adopting a phased rollout approach for this significant update and plans to test Threads ads in over 30 countries internationally. This measured strategy aims to ensure a positive experience for both users, who will hopefully see relevant sponsored content, and the advertisers investing in gaining visibility for their campaigns. This approach echoes the sentiments shared by Instagram head Adam Mosseri during the initial announcement.

“We know there will be plenty of feedback about how we should approach ads on Threads, and we are making sure they feel like Threads posts you’d find relevant and interesting,” Mosseri stated. True to form, these Threads advertisements will come with the familiar “Sponsored” label, consistent with other platforms. This label will be clearly positioned next to the account’s username, providing a transparent indication of promotional content. The company’s aim is to enhance the overall user experience while simultaneously unlocking broader and more significant opportunities for both users and global advertisers.

As this phased launch progresses, we will keep you informed about when Threads advertising becomes fully available worldwide. Stay tuned for further updates, and we encourage you to share your thoughts and views in the comments below!