M4 MacBook Air incoming? Tim Cook teases new 'Air' product

A new MacBook Air with the M4 chip and M3 powered iPad Air is expected to be unveiled at this event.

Screenshot from Tim Cook's video hints at upcoming product reveal. Image: Apple.

Hey Mac users, there's a buzz in the air – literally! Tim Cook, CEO of Apple, has ignited excitement with a short teaser video hinting at a new product launch this week. The phrase "something in the air" feels distinctly familiar, doesn't it? Apple famously used this language back in 2008 to unveil the original MacBook Air. This strategic echo strongly suggests a refresh to the beloved MacBook lineup.   

While Cook remained tight-lipped about the exact product, speculation heavily points towards a new MacBook Air powered by the cutting-edge M4 chip. The timing and the emphasis on "Air" strongly support this theory.  Apple refreshed the MacBook Air with 13-inch and 15-inch models featuring the M3 chip this time last year.  Now, all signs point to an upgrade to the M4 chip for both sizes.  But what other enhancements can we anticipate besides the processor boost?

Early reports suggest the upcoming M4 MacBook Air could boast improved and expanded RAM. We're potentially looking at a jump to 32GB of RAM, surpassing the 24GB found in the M3 models. Additionally, whispers hint at two extra CPU cores for enhanced performance and bandwidth. As for the camera, expect a crisp 12MP front-facing sensor.   

Adding to the intrigue, there's a possibility of an iPad Air unveiling alongside the MacBook Air. Renowned Apple insider Mark Gurman, in a recent post on X, raised the prospect of a "double Air announcement." Gurman highlighted the current supply shortages of the iPad Air, suggesting it's ripe for an update. "To be fair, the iPad Air is in extremely short supply as well right now," he stated.

While Apple hasn't officially announced the launch date for the M4 MacBook Air, one thing is certain: we'll be here to bring you all the details as soon as they're revealed. Stay tuned for the latest updates on Apple's exciting new "Air" products.