Is Flow the Future? Google introduces new AI video maker to take on industry leaders

Google's new AI video maker, Flow, directly challenges Sora and Adobe Firefly's dominance with its unique image-to-video feature, along with a prompt.

Image: Google

The AI filmmaking industry is poised for a significant transformation, with a major competitor stepping into the arena. At Google I/O 2025, Google unveiled its new AI video maker called 'Flow', which promises to revolutionize the way we approach editing and creating AI-generated videos. This innovative tool, capable of incorporating images alongside text prompts, presents a formidable challenge to the dominance of existing platforms like Sora, Adobe Firefly, and others.

Google I/O 2025 has truly cemented its reputation as a powerhouse for AI innovations. Following the impressive reveal of Imagen 4 (Google's image generation model now capable of correct spelling), the spotlight has firmly shifted to video generation. While Google had previously introduced video generation models like Veo 2 and Veo 3, the company has now launched a new, enhanced, and advanced video-making tool that seems destined to change the entire filmmaking experience. This new "Flow" AI tool is dedicated to acting as an editing application, specifically modified for creating AI video. As its name suggests, its core purpose is to create a seamless flow between different clips and merge them effectively. While this new tool offers standard text-to-video conversion, a feature provided by many other companies, Flow introduces a unique twist.

What sets Flow apart is its ability to take images as a prompt for converting into and making a customized AI video. Imagine the potential: you could add your own pictures to the tool and then provide a prompt to generate a video – perhaps of soccer players (featuring faces like yours, your friends, and an opponent team) playing football on the mountains of Switzerland. This tool is designed to generate a video incorporating your own visual inputs in a continuous flow. Leveraging the combined power of Google's underlying Imagen 3, Imagen 4, and Veo models, Flow can effortlessly integrate images and generate compelling video content.

Flow is designed to enable the generation of 8-second clips, which can then be seamlessly stitched together to form a longer video – a true embodiment of its name, "Flow." During the Google I/O event, Thomas Iljic, a product manager at Google Labs, demonstrated this capability with an example that highlighted the ability to specify camera angles and orchestrate complex scenes. This clearly suggests that individuals with strong storytelling and scene-creation skills can now produce AI videos tailored to their specific creative visions, including precise camera angles.

The "Flow" interface is displayed on a screen, showing the AI video editing tool in action. Image: Google

This new feature gives Flow a distinct edge over competitors like Sora and Adobe Firefly, which primarily focus solely on text-to-video generation. While Sora can generate impressive 60-second-long videos, Flow's ability to stitch together multiple 8-second clips provides a versatile alternative for creating longer narratives. The mastery behind precise camera angles within these creations lies with Google Veo 2, which now allows for easy adjustment of angles to meet your needs. For superior quality, Google has also enhanced Veo 3. As Google's official blog notes, "Flow is an AI filmmaking tool that lets you seamlessly create cinematic clips, scenes, and stories by bringing together Google DeepMind’s most advanced models: Veo, Imagen, and Gemini."

The Google Flow tool is currently available to US users who subscribe to Google’s new Google AI Pro and Google AI Ultra plans. This represents a significant step towards democratizing AI video creation, empowering a wider range of users to bring their ideas to life with unprecedented efficiency and creative control. As the digital landscape continues to evolve, tools like Flow, driven by the innovations at Google I/O 2025, are poised to shape the future of visual content, driving engagement and discoverability for platforms like yours.